Are your customers coming back?

03. 24. 2017 by First Avocado LONGITUDINAL TRAINING & COACHING, VENTURES & SERVICE DESIGN, PROCESS IMPROVEMENT

The Marketing function of an organisation is no longer the brand custodian but in effect plays a dual role, one that of a customer’s advocate – committing on customer relevance and the other as a business catalyst – predictable sales forecasting. This evolution of this marketing role can be attributed to growing customers’ appetite to switch seamlessly among channels—from Web to mobile, from desktop to tablet in addition to a bouquet of web channels – social media, emails and mobility aps.

It is for these reasons that a strong sense of empathy should be built in devising your digital marketing strategy. The need to interact with your customer, observe their interactions and understand motivations is particularly important to understand their touch points and bring them back again and again. 

Leave a Reply

Your email address will not be published. Required fields are marked *

First Avocado on Twitter

Jun 08, 2019 16:32

Sales team integration discussion https://t.co/ifChQBa5N6

Mar 05, 2018 03:56

First Avocado MEntoring a Mentee workshop: https://t.co/roCSHl7KaO via @YouTube

Mar 05, 2018 02:00

Leadership in Action: https://t.co/WfuEwnOrCH via @YouTube

Feb 10, 2018 18:13

Service Design - a workshop discussion: https://t.co/o4RKwyqqmy via @YouTube

Dec 23, 2017 12:38

FA designs and develops amazing workshops and coaching sessions placing people in the center of everything https://t.co/6PKNO86ecq

May 18, 2017 05:23

First avocado getting invited at headstart @delhi #startups #ventures https://t.co/tiaKV142zb

Mar 30, 2017 11:17

facilitation design happening for strategy creation here at cafe soma.... #facilitationdesign #kathmandu #corporatetraining #firstavocado https://t.co/hrgkY9uT5k

Mar 06, 2017 13:56

"Design Thinking for Writer's" - A workshop conducted by First Avocado for a leading school in Kathmandu, Nepal ...get in touch to know more https://t.co/55OvoAQs0U